Daikin, world’s #1 air conditioning company wanted to leverage its brand power during the cricket league session.
The objective of #DaresofGoodness campaign was to propagate its new communication – ‘Fill the Air with Goodness,’ in a way that brings forth the association of Daikin with Delhi Daredevils during the IPL. Choosing the right communication channel was crucial to the success of the campaign and we decided to support the campaign by creating two short video films which were released on social channels with the tagline #DaresOfGoodness.
In a country where football telecast is often compromised in favor of cricket, SonyLIV, one of the fastest growing OTT platforms in India, intended to position its mobile app as the most preferred destination for football viewing. An online advertising campaign- LIVforFootball, was created that encouraged football-fans to use the SonyLIV mobile app to watch the on-going UEFA Champions League.
Haier, a leading home appliances brand globally, launched its premium Air Conditioner – DAWN, in 2017.
A TVC featuring their mascot ‘Remotu Kaka’, could not do justice to this appliance which is packed with latest features. Haier complemented the TVC Campaign well using social platforms and other relevant Digital spaces, to create buzz around the newly launched DAWN AC.
Gorilla Glass by Corning Inc. is among the leading specialized toughened glass for high-end mobile phones. Corning intended to formulate a new selling proposition for the glass that compels mobile phone manufacturers towards considering Gorilla Glass as OEM for their products.