In a recent project with eg+ Singapore, we managed a dynamic creative campaign for ‘Hamdan Bin Mohammed Award for Innovation in Project Management’, and achieved great results.
It was a complex campaign which involved targeting 5 different audience categories for 7 different award categories.
Using just 5 base templates, we managed the entire communication requirement, which otherwise would have meant creating 1750 different banners.
The fact that over 75% of content in India gets consumed inregional languages, inspired us to initiate an Indic language leadership initiative.
The objective was to create thought leadership in linguistics, to use it as a platform, to engage with language enthusiasts, and to connect with potential employees and clients.
The content strategy for the blog involves picking an overarching theme each month and generating content in different Indic languages around the theme.
The team at Magnon eg+ is working closely with the HP EMEA Marketing team to develop NPI (New Product Introduction) Toolkits. The team just released the NPI Toolkits for HP's new range of Premium and Gaming Laptops in the first half of 2018.
Our work definitely brought a smile on the clients’ faces – in their own words: “The toolkits have helped position HPI as an innovator in marketing”.