Being a digital partner of Daikin India for over a decade, Magnon brought forward the idea of video blogs to let the brand follow this new-age content marketing trend.
The task involved converting text blogs into simple yet interesting videos to reach wider audience and leverage video content marketing. The team took this opportunity to give Daikin a remarkable edge in the marketplace. And it didn’t take long to see the impact video content was having on Daikin’s YouTube page.
DCO led Micro targeting for Etihad
To help Etihad Airways tackle the challenge of competitive air travel pricing, Magnon eg+, in association with eg+ Abu Dhabi, executed a dynamic creative optimisation campaign that glided Etihad’s sales to new heights. Featuring extensive micro-targeting, the campaign churned out a total of 33,600 unique banners in real time, which ultimately led to a staggering 85% savings on production cost.
Offshore IT Team for TBWA Worldwide
The team at Magnon recently got the opportunity to recruit and set-up a world-class IT development centre for TBWA Worldwide, to develop custom solutions for its global clients. The team, working directly with the TBWA Worldwide IT leadership, has been trained on the network’s IT development standards and is thrilled at the opportunity to revamp some of the top most business automation platforms ever created.
The exhibit design that turned heads!
It was once again time to showcase our creative talent in exhibit designs. Recently, HP Israel participated in an event to display their world-class security features that are in-built in HP computers and printers. And what they needed was a booth design that effectively promotes their features and generates interest. While designing the booth, we seamlessly mixed their key security features with HP’s Wolf campaign visuals that became an instant hit with people. Here are some visuals from the grand event.
HERE'S ANOTHER REASON TO CELEBRATE
Adding to its extensive client portfolio, Magnon\TBWA bagged the creative responsibilities of one of the leading Management Institutes in the country – IMT Ghaziabad. Brought on board with the specific aim of strengthening the brand presence and with a fresh communication strategy, Magnon would be leveraging its print and digital prowess for three IMT campuses across India, along with the one in Dubai.