LifeCell Appoints Magnon\TBWA to Develop Web Properties

LifeCell, India’s largest private umbilical cord stem cell bank has appointed Magnon\TBWA as its agency to revamp its online presence that encompasses creation of web properties for the corporate and service brands. Following a multi-agency pitch, LifeCell granted the digital duties to Magnon\TBWA taking into account the agency’s competence in web design and technology integration.