News June 2012

Magnon Solutions Wins Digital Media Account of Luminous

Magnon Solutions, one of India’s leading digital media agencies, has bagged the interactive and social media services Account of Luminous Power Technologies.

Luminous is a leading brand in power products for home and commercial applications. In June 2011, Schneider Electric acquired a majority stake in the company. Recently, Master Blaster Sachin Tendulkar was also signed on as the brand ambassador for Luminous.

Magnon has been engaged to handle the digital marketing initiative for the brand, including its social and search presence. Speaking about this engagement, Vineet Bajpai, Founder & CEO, Magnon Solutions said, “We are delighted to have been able to partner Luminous as their digital agency. Our focus will be on bringing a better connect between the brand and its consumers. Online media is evolving rapidly as a strategic platform and we research continuously to ensure we keep a tab on the trends, to offer the best to our clients.”