Accelerating the partnership between
Valvoline & the mechanics’ community
Valvoline, a worldwide brand of premium lubricants, created a dedicated forum “Valvoline Mechanics Week” to honour their relationship with mechanics. To help Valvoline achieve its objective of increasing awareness and engagement with key influencers like mechanics, Magnon⧵TBWA devised a well-thought-out #ChampionMechanics of South-East Asia campaign.
With over 700 mechanics participating and cumulative reach of 2.6 million, the social media handles were flooded with responses from mechanics from all over South-East Asia. The campaign not only created a buzz for the event but also amplified the brand’s on-ground activities.
Winning the Risland Pitch
Risland Holdings, the Hong Kong based multinational real estate conglomerate has appointed Magnon⧵TBWA as AOR for organic & paid social media marketing for their upcoming luxury housing projects in India. The win is the outcome of a multi-agency pitch organized by Risland India.
As per the mandate, Magnon will be responsible for optimizing Risland India’s social media presence across Facebook, Twitter, LinkedIn, YouTube and Instagram to help the brand penetrate further and grow in stature across the region.
The company has developed many prestigious projects across the world, and Sky Mansion is its maiden project in India.
A partnership that cuts
In this technologically advanced age, geographical boundaries no longer discourage collaborations between partners located in different corners of the world.
eg+ France & Magnon eg+ are taking collaboration to an all-new level.
Under their latest project, they have revamped the website of Auditoire.
The creation of this compelling website not only helped the brand enhance its online presence but also strengthened the importance of collaboration.