In our first project with TBWA Zurich for GSIA, we aimed to provide a platform for aspirants to explore careers in pharmacy in a more user-friendly way. As part of this, we built a dedicated ‘career section’ that consisted of a series of interviews made available in a chat interface format, pretty much like the familiar ‘WhatsApp Chat’ to ensure enhanced readability and an overall better interaction.
Daikin India, one of the most preferred air-conditioning companies in India reached out to us to help create a better user interface to connect with customers. We revamped the brand’s digital identity such that it brought a more user-friendly experience to visitors with enhanced navigation and search functionality throughout the site.
Magnon employed its creative expertise to power up Haier’s print ad campaign for the Air Conditioner and Refrigerator category. To meet the brand’s expectations on the reach and impact of the ads we helped adapt the communication across 8 Indian languages with over 180 ad adapts. Our efforts helped the brand in the form of better ad placement which led to 68% premium page position.
Spicing up ‘Safe Banking Tips’
Safe banking tips, although extremely critical to users are often overlooked. The ask was to present this in a manner that is interesting yet informative. Our approach was to avoid the typical route with do's and don’ts, instead we took to the movies and worked around iconic dialogues from well-known villains using a copy-based quirky route to raise awareness around safe banking tips.