A coming of age, creatively loaded full-service digital-first agency with a remarkable legacy. Highly innovative and well poised to offer digital edge to marquee brands through expertise in strategy and execution.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds Disruption® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as Auditoire, BEING, Digital Arts Network (DAN), eg+ Worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA’s global clients include Accenture, Adidas, Apple, Energizer, Gatorade, GSK, Henkel, Infiniti, Kraft, McDonald’s, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Sotheby’s and Vichy.
It has been a terrific journey - from the burning summer month of June 2000 when Magnon was started out of a terrace-top tin-shed, to becoming one of India’s largest digital-first creative agencies under the flag of a global force - TBWA, the disruption company. And yet we hit office every Monday thinking like entrepreneurs, burning with the hunger of a start-up.
Over a decade and a half has passed since the agency’s inception. For digital that is perhaps a century! We started work when clients did not really understand the purpose of a website. It has been a fascinating transformation, and we have stood witness.
The agency today works with marquee clients across five continents, providing full-spectrum digital solutions to some of the largest brands in the world including Haier, Hilton, Hyundai, Nissan, Panasonic, Daikin, Sony, Standard Chartered Bank, Suzuki and UNICEF. The agency is pulsating with nearly 200 (wo)men organized into business-account teams and ever ready for a showdown with other teams to prioritise their clients’ deliveries. So catching up often for those night-long evenings to drown tempers is a must!
Digital media is presenting vast opportunities for learning and growth. Technology based underpinning of the medium works to our advantage. Rock-solid foundation of years of trust & partnership among the steering team clubbed with the zeal to be the mainline agency of the new-world-order and change the world forever is driving the agency. Evolving within and acquiring rich talent is the focus.
We shall play Disruption at the core. Amen.
Founded in New Delhi (then Magnon Solutions) as a web design company with an initial team of 5 fresh MBA/IT graduates.
Started offerings Search Marketing, Web CMS, eCommerce and Web Applications. Team size grew to 15.
Launched international business company of Magnon Group. Moved to 100 seater offices.
Started Mumbai offices. Expanded offerings to Social Marketing and Digital Media Planning.
Moved to 300 seater offices - 'Magnon House'. Launched mobile apps and responsive websites.
Acquired by TBWA Worldwide and re-branded Magnon\TBWA.
Expanded offerings portfolio to Brand & Creative Consulting agency-services.
Won industry awards specifically for digital ad-film production.
We are upto something interesting. Watch out this space!