Haier, a leading home appliances brand globally, launched its premium Air Conditioner – DAWN, in 2017.
A TVC featuring their mascot ‘Remotu Kaka’, could not do justice to this appliance which is packed with latest features. Haier complemented the TVC Campaign well using social platforms and other relevant Digital spaces, to create buzz around the newly launched DAWN AC.
Launch of DAWN coincided with the IPL season– Unarguably the Mecca of marketing opportunities. Being able to contextually refer DAWN right in the thick of the IPL fever & fervor would meet the marketing objectives for DAWN bang on!