“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” - Steve Jobs
Got that? Interactive design is not just about your boss’s favourite colour, animated gifs or the logo unit placement. While it is a very fine art, the digital medium has also chiselled it into a very intuitive science. Now it is not about how your design looks, but how it interacts with your customer. It is about the entire user experience and consumer eyeball trajectory. Just as in the 90s the big leap was from print to Web, the big jump now is from Web to interactive. Interactive design is more than just a website, a mobile app, games or just screens. It is the connect between the real and the virtual world. And that gives our design evangelists at Magnon unique opportunities to explore ways to make your business connect with the intended audience. At Magnon we understand that in the digital world, the interaction starts way before the ‘interaction’ really starts.
Whether it is representing your brand true to its spirit on a website, creating that eye-popping mobile app interface or developing customised community pages on Facebook, Magnon has got the expertise in-house. And as said earlier, it’s not about just the creative screen when it’s on the Web; it also requires creativity in technology application to enhance design outputs. At Magnon, the designer artists and techies work in tandem to create winning brand experiences for your customers. Sure, it’s daunting, but then what to do...? We have a rep to protect.