News June 2012

Magnon Wins the Digital Media Account for Haier

19th June, Noida: Magnon Solutions, one of the leading digital media agencies in India has bagged the digital media account for Haier Appliances. Magnon Solutions will be managing the social media duties for the brand, apart from retaining its present set of services to Haier.

Haier is one of the leading consumer durables companies in India. It was ranked the top most global major appliances brand for third consecutive year by Euromonitor International for the year 2012. The company has been aggressively marketing its range of consumer durable products in India and has recently announced the launch of India’s first six-door refrigerator series.

Speaking about choosing Magnon Solutions for Haier’s social media services, Shanta Roy Sanjeev, Head of Marketing, Haier India said, “The consumer durable market in India is extremely competitive. To retain our edge, we need to listen to our customers and increasingly connect with them by opening new customer touch-points. This becomes a business critical feature for a market as huge as ours.Magnon was a more obvious choice for us, not just because of the years of experience but also the full spectrum digital experience that it offers. We initially hired Magnon in 2008 when the agency was engaged to develop our official website. Ever since they have been catering to various digital needs of Haier.”

Magnon Solutions will be handling the social media services for Haier Appliances. The primary aim will be to strengthen the consumer interaction and creating a face for the brand. On the account win Vineet Bajpai, the CEO and Founder of Magnon Solutions said, “Haier is a global brand with a local focus for its marketing strategy. Hence, the objective will be to retain the global appeal of the brand while offering a local connect. Our efforts at Magnon will be to enhance the overall interaction between the brand and its customers.”