In a recent development, TBWA\India bagged the creative mandate for Haier Appliances in India. As the new partner, TBWA\ India will be responsible for all creative communication in print, outdoor and TV/Radio mediums. The agency takes over the mandate from incumbent agency Percept IBD. For the last few years, Magnon\TBWA, part of TBWA\Worldwide, has been the Digital AOR for Haier for online brand strategy and digital marketing communication. The decision to consolidate its ATL and digital business with the TBWA\India Group agencies is strategic for a uniform and truly integrated experience for the brand’s consumers, across marketing mediums.