all data

Social Marketing

Bridging the gap
between Michelin
and its business
partners

BACKGROUND

Michelin stepped into India almost a decade ago. Through its rapidly expanding distribution network and strong presence in 170 countries, it has placed itself as a leading international tyre maker in the country.

In a country like India, the success in tyre industry lies heavily on an effectively managed Dealers and Distributors base.

Michelin wanted to consolidate its network and align closer to their dealer expectations through regular engagement, improved services, transparent communication and ease of operations with its business partners.

SOLUTION

We came up with an integrative communication and transaction platform – SWAGAT Portal.

The idea was to enable Michelin’s Dealers to connect and communicate seamlessly.

The platform provides a single-window interface to Michelin’s multiple legacy systems including ERP, Financial, Warranties, Loyalty functions and more to bridge any gaps and facilitate ease in conducting day-to-day business between the brand and its partners.

Simplify | Usable | Enhance | Interact

EXECUTION

Swagat Portal is accessible over browser and mobile app interface. Major functional set of the platform is as per

Dealer Management | Product warranty registration by customers | Customer loyalty program | Dealer incentive program | Order placement and tracking system | Deals and Discount Management | ownload Management | Content Library | Target vs Achievement | Online Payment Banking, cheque clearance | Inventory Management | MIS and Sales, Order Reports |Schemes and Promotion Management

RESULTS

Today, SWAGAT Portal is a mission critical business solution for Michelin that enables dealer/ distributor-end of business run across the country. Magnon\TBWA regularly consults the brand for adding new functionality and purpose to the system, besides managing on-going support services to the platform users.

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