all data

Mobile Marketing

Your Customers
Want Gorilla!

BACKGROUND

Corning Inc. supplies Gorilla Glass, a specialized toughened glass for portable electronic devices such as high-end mobile phones, to mobile phone manufacturers.

CHALLENGE

Corning’s existing selling proposition was…

"Consumers who come to CorningGorillaGlass.com spend 33% of their time on the site seeking to verify their models for Gorilla Glass."

However this USP was losing effectiveness.

Corning intended to formulate a new selling proposition for the glass.

SOLUTION

Presenting consumer voice to mobile brands is a compelling proposition, because social media comments are monitored and taken more seriously than abstract website visits.

Therefore, what if…

Corning could make consumers (mobile device users) generate social imprints (clicks, comments, submits) expressing their desire to have Gorilla Glass on their device.

and, Corning presents these consumer voices to Mobile Brands !!

  • CUSTOMER CLICKS ON THE BANNER ADS
  • LANDS AT WEBSITE. DEVICE IS DETECTED. RESULT DISPLAYED.
  • USER CAN COMMENT OR SHARE ON FB
  • COMMENT IS RECORDED & SHARED

APPROACH

  • Target mobile users who don’t have Gorilla Glass on their device
  • Offer such users a chance to check if their device has Gorilla Glass via an online application
  • Having grabbed the users’ attention at this stage, the webpage showcases the advantages of Gorilla Glass through text and videos
  • Offer the users an opportunity to expressing their desire to “have Gorilla Glass on their device.”
  • Take these Consumer Voices to mobile brandsas a concrete evidence of their consumers’ preference for Gorilla Glass
Using focused digital marketing platforms including Click-through Networks, Paid Search and Paid Social Media, and with surgical campaign optimization setup, we were able to achieve high levels of TG reach.
  • Banners

  • Mobile ad

  • Paid Search

  • Carousal Advert

  • Newsfeed Adverts

  • Video Adverts

Results

A compelling new selling proposition for Gorilla Glass was created…

An honest and direct voice of mobile brands’ own consumers asking for Gorilla Glass on their device!!

Looking for Mobile Marketing solutions?

View other case studies