‘Anchor Text’ can be explained as a content title or URL that is used to represent a link to any particular page. These types of links are the best way to promote or optimize a keyword or key phrase or even any particular information on a site. Anchor Text Links are also known as ‘bombing’ and is considered as a strong medium for achieving top search engine rankings.
I often find many webmasters and search engine optimizers complaining that even after extensive online promotion of their site they are unable to get desired results. This simply means that they do every possible thing to make their website more and more popular among its targeted audience but still are unable to see their websites achieving top search engine rankings and moreover, even their important web pages do not show in the SERPs. And factors that hamper website’s growth and popularity are most often not known to most of such people.