Most of the webmasters and search engine optimizers believe that the more backlinks/in-links/in-coming links you have on important pages of your website, (homepage, product pages, service pages etc) the more are the chances of your site being preferred and valued by the search engines. And this will be followed by increase in the chances of your web pages getting top page ranks.
It has been observed that now-a-days, like a trend every SEO content, Blog and even Web Pages are flooded with Links also called contextual links from top to bottom. For example there are a number of links in the content section of the blog and web pages, there are links all over the sidebars and not to forget the numerous anchor text links in the header and footer apart from the navigational links. Keeping this widely spreading trend in mind, it would not be wrong to say that it seems webmasters/SEOs are just blindly following the trend and placing as many links as they can on their web pages or SEO contents…just for the sake of getting extra attention from the Search Engines. And that too without giving a second thought to the result of it. i.e. without thinking, whether placing as many links will really be helpful or not…is it true that Google gives extra weightage to the links or treats them equally etc.
Routine SEO check-up of a website; which includes timely scanning, page rank analysis, link monitoring and content updating among others, is one of the most important activities that needs to be undertaken to keep a live site in a good condition. Not only these maintenance activities help in keeping a site in a good condition but also greatly helps in its reputation management (if performed after a detailed study of advantages & disadvantages of any particular activity that is undertaken as a part of routine SEO check). However there are a few activities, which are of utmost importance and should necessarily be conducted as a part of SEO maintenance.