The onset of Internet has led to the sudden increase in the demand for outsourcing companies which can offer relevant and technologically advanced online services to people interested in conducting online business. Services that can help them in establishing their online presence and in conducting their business easily & efficiently on the path which will help their business grow and flourish. For all those who are not clear with the term “outsourcing”, let us first understand what does it mean- the word outsourcing basically means giving forth some of your business function to an external body/firm for essentially doing what you were to do. There could be many reason for one company outsourcing its work to other company...for example, this type of activity enables the organization to pay more attention and concentrate on other core areas which might be of higher importance.
Before we go deep into the details of Social Media Campaign, let's first understand what does Social Media essentially mean...Basically Social Media is all about interacting with people online, getting to know them better, sharing views & opinion with them and then it is about networking i.e. social media member's engagement which includes conversations/discussions etc. Some of the major benefits of social media are- it enable companies to get in touch with their past and prospective clients. Moreover it allows them to keep in touch with other business heads/associates/partners and even relatives and friends, easily via the social networking site. Thus like this, it becomes easier for people to create buzz about their brand/product/service, keep a tab of what their competitors are doing to promote their brand and for their target audience and even keep in touch with their relatives/friends/partners.
It is a proven fact that the biggest concern of almost every website owner and web master is that of the bounce rate of their website. And if not just the bounce rate than the increasing number of bounce rate. This is why most of the webmasters always strive to reduce the bounce rate of their website because it not only affects the online business but also damages the reputation of the website among the search engines like Google Yahoo Bing etc. So if you too are going through this problem and even after putting constant effort have failed in stabilizing the bounce rate then below mentioned are some points which will help you get rid of this trouble...Have a read-through:
Organic search is the search that has results appearing in SERP because they are highly relevant and well optimized from search engine’s point of view. They are the result of high-impact search engine optimization process and are completely keyword based. They are also referred as free search results. Paid search also known as inorganic search or even commonly termed as PPC (PAY PER CLICK), on the other hand are sponsored links used for advertising or promoting the business for a short period of time. They are used in the form of advertising campaign where the advertisers need to pay to the search engines, every time online visitors click on the ad. The position and rankings of paid search result depends heavily upon the bid money.
By now I am sure you must be familiar with the term ‘Social media optimization’ but do you know how can you exactly measure your Return On Investment in Social Media Optimization…? No, then let’s begin with …by once again understanding the term…and then proceeding on to the measures that can help you in measuring the ROI in SMO.