Today let discuss Word-of-Mouth marketing and we shall begin with understanding what exactly it is? Basically Word-of-Mouth Marketing is a form of marketing/advertising where information is passed on from one person to several others and this chain continues, thus creating awareness and buzz. However, technically there are several ways to define the term. For example, Word_of_mouth says- Word of mouth refers to oral communication and passing of information from person to person. Storytelling is the oldest form of word-of-mouth marketing and this plays a great role in preserving the values of ancient tradition, folklore and mythology.
Do you know… Facebook is currently the most heavily used Social Networking platform in the world, and to add to this is the fact that over 83% of web users from across the globe mention Facebook as their choicest Social Networking Site. Also worth noticing, is the fact that the platform which was created with the intention of allowing people to interact with others and socialize, today has become an important business stream too.
Now that we are talking about Image Optimization and techniques for easy image optimization today, let me first ask you all- if you get a document which is full of text and has no image at all and then you have another copy of the same document but this one has interesting images to support the text and information presented on the documentthen which document will you prefer to read, the one which has plain text or the one with images to support the text. I am sure most of you will choose the second one with images. This is absolutely normal, because though image communicates passively, but when complimented with text, it becomes the easiest medium for multiple-way communication. And hence if some information along with supporting images is presented on a website then it is sure to get more traffic!