Now that we are talking about Image Optimization and techniques for easy image optimization today, let me first ask you all- if you get a document which is full of text and has no image at all … and then you have another copy of the same document but this one has interesting images to support the text and information presented on the document…then which document will you prefer to read, the one which has plain text or the one with images to support the text….I am sure most of you will choose the second one with images. This is absolutely normal, because though image communicates passively, but when complimented with text, it becomes the easiest medium for multiple-way communication. And hence if some information along with supporting images is presented on a website then it is sure to get more traffic…!
Hence, because of all the above mentioned reasons, is has become very important to optimize the images used on a web-pages/websites.
Now let’s discuss image optimization and techniques for successful image optimization-:
The first thing that needs to be kept in mind is- Image Optimization is all a matter of Keywords. Just at SEO/Search Engine Optimization needs relevant keywords to achieve high page-ranks similar is the case with Image Optimization which requires relevant text and keywords to perform for the page.
Effective techniques which will help you in Optimizing Images are mentioned below, have a look:-
a- Caption Writing- here you can write a short-clear-crisp-relevant caption/description best describing the image and place it below or beside the image. This is one of the best techniques for increasing and enhancing an image’s search results.
b- ALT Attribute- Have ever tried noticing what happens when you place the mouse-cursor on an image present on a web page…? A text appears on the screen the moment you place the cursor on it. It is called alt. text and it plays a very important role in web browsing because it explains/describes the image, thus helps the search engines like Google Yahoo and Bing etc in understanding the image and reason for its placement. It is also important because it downloads faster than images hence even if the image does not get downloaded for some reason, then at least this text gives to the viewers an idea of what was on the page.
c- Text Links- these are used when an image needs to be linked to a web page. Keywords or text placed here are also called anchor texts.
d- File-name- it is always better if you name your images/files relevantly rather than letting is have haphazard name that generates automatically when you upload/save an image. For example, if an image has a name “image optimization tips 1” then it sounds much more meaningful than “LPG12734.jpg”…don’t you think so?
e- Wrap Text- it is a pattern where you can also present an image in a document or on a web page by placing it in the centre of the text that surrounds it. It is one of the most common pattern of image placement in print media i.e. Newspapers, Magazines, Book etc.
The above mentioned were some of the easiest tips of effective image optimization, however we have much more to offer you…
To know more, please visit: http://www.magnonsolutions.com/