‘Anchor Text’ can be explained as a content title or URL that is used to represent a link to any particular page. These types of links are the best way to promote or optimize a keyword or key phrase or even any particular information on a site. Anchor Text Links are also known as ‘bombing’ and is considered as a strong medium for achieving top search engine rankings.
Importance of Anchor Text Links:
It is widely known that search engines like Google, Yahoo, Bing etc prefer to crawl on and give importance to web pages that have enough incoming links on it. Considering this fact it can be said that it is imperative for webmasters to get quality anchor text links on their important web pages. This is also necessary because anchor text links also help in explaining to the engines how to cache pages and moreover the increasing number of links indicates the relevancy of keywords/websites.
Use of anchor text links:
The finest way of using and availing benefits of Anchor Text Links is by creating original articles, blog press releases news etc and posting them on numerous high ranking directors along with a link of on each of the content. One can also use these links as description images etc.
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Magnon Team @ 09-07-2010